Sam Started his journey at Bird College The Conservatoire for Dance, Music and Theatre Performance in 2007. Since graduating Sam then went on to perform all over the world in Theatre, TV, Film and Cruise Entertainment including artists and productions such as Little Mix, Take That, Craig David, Robbie Williams, Louisa Johnson, BGT, X Factor, Royal Variety Performance, Brit Awards, Jingle Bell Ball, Rocket Man Movie, Death on the Nile Movie, Pirates of the Caribbean, Judy Garland Original Cast, Royal Caribbean and many more. 

Now an established international award winning choreographer working in Theatre, Film, TV, Ceremony's and Corporate events, Sam has worked for clients such as, FIFA World Cup, The Christmas Spectacular, Evolution Pantomimes, PON National Games, Big City Events, Cirque Enchantment, Cryptic Monkey, Strictly Come Dancing’s AJ Pritchard, Five Currents, Hair Masters and many more. 

Sam has always had a passion to educate and train the next generation of artists to help give students the best possible chance of a successful career in the arts. Sam is the director and founder of Sam Stanley Creative Associates which has quickly become the UK’s most elite associate programme designed to elevate elite dancers. Sam also holds a crucial role in the Bird College dance department as the Commercial Jazz and Jazz Pas De Deux specialist.